Website Design
Three fundamental principles guide our vision and approach to web design:
- Concept – the idea behind the design
- Delivery – the delivery of the concept
- Theme – the coordination between all the design elements toward the website’s overall concept
Concept
Concept is direction. It is the roadmap that we use to get to the finished design. It is what defines the decision that we make about how the site will look and feel.Before designing any website we strive to answer these three questions – What’s the idea behind the site? Who’s the audience? And what is the function of the site? By answering these questions we begin to form the concept of the design, develop an idea for the entire site, and create a central message that the design hopes to get across to visitors.
Delivery
If Concept is direction then Delivery is a means through which it is showcased. It is how the abstract concept connects with the audience through the design.Different elements convey different messages and different styles to the same element convey different messages. Delivery involves the choice of elements and how they’re styled in order to deliver the intended message. We employ our experiences and industry knowledge to choose elements and style that will convey the intended message to the site audience and promote the overall design.
Theme
A website theme is the agreement between the distinct parts of the design. Concept is conveyed through theme. Do the elements work together? Do the buttons send a similar message as the background images? Do the font choices agree with the color scheme? These are all questions that we try to resolve in order to create the appropriate theme.We believe that the more the elements point toward a singular theme, the more the audience will connect with the design and overall site. As a matter of fact, design elements united in the message they convey and all pointing to the central concept, deliver a strong theme that will resonate and connect with the audience and will turn it into something that is more than the sum of its parts.
These principles form the bedrock of our web design philosophy. We can apply these principles to design a website for you that will be attractive, tasteful, communicative to your audience and drive more people and business to you site.